On each turn, one team flips over a category card. Team members frantically brainstorm words that fit the category while the opposition tries to sidetrack them. The team must agree on a word and pull each letter of that word one lane closer to their side of the street, all before the time runs out. "It has excellent educational applications but feels like a party game," Leah Osterhaus, VP of marketing for Out of the Box Publishing, told TDmonthly. Awards: 2009 Oppenheim Gold Award; 2009 Major; 2010 Dr. Toy Best Vacation Products; 2010 Mensa Select. Launch date: June 2009.
— "A great language skills development game. I wonder if they are going to make a Spanish version," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010.