The soft, squeezable, 10"-round Norman PhartEphant produces eight different fart sounds with each gentle squeeze of his tail. "Norman PhartEphant appeals to all ages, and brings silly to any situation. He has become a gift of choice in hospital gift shops and even hit the corporate world as a gift to give the person that has everything. Really, who doesn't want a farting elephant?" Angela Larson, in sales at Fierce Fun Toys, told TDmonthly. This product has received the following awards: Great Dad Recommended: Seal of Approval - 2009; The Toy Man: Seal of Approval - 2009; and The Toy Man: Editors Choice Award - 2009. Launch date: June 2009.