The Universay Activity Tray for iPad safely brings tablet technology to toddlers and young children while entertaining them with playful images of popular Nickelodeon characters. The tablet tray can also be easily fitted and securely attached to a car seat, stroller or high chair. Made with soft spongy padding, a sealed waterproof top layer and cushioned bottom, this special tray is comfortable and protects the iPad from bumps, spills, or falls. Launch date: September 2012.