Sculpt-it! Colors Air-Hardening Sculpting Material is available in white, and five new bright colors. This smooth, air-hardening sculpting material is ideal for freehand modeling and creating realistic sculptures. No kiln or heat baking is required for drying. Sculpt-it! dries to an almost ceramic hard surface with minimal shrinkage during the drying process. It can be moistened while pliable to encourage piece-to-piece adhesion, smoothing and blending, and to avoid cracking. Colors can be blended together to create new colors or unique marbling effects. It’s nontoxic and comes in 3.4 oz jars. It appeals to retailers because it offers an excellent price point, great cross marking opportunities with other art/craft materials, a wide age range demographic for usage and attracts frequent repeat purchases.