These 26 individually designed plush alphabet letters have been created with baby's senses in mind. Rich fabric textures enhance tactile stimulation and individually appliqued facial expressions foster creative play. The package comes complete with 26 brightly colored straps for added versatility, an original board book entitled Shopping With My ABCs, and a colorful carrying tote. This product is an iParenting Media Award winner. Launch date: October 15, 2006.