Children can showcase their creativity and “natural” talent as they turn ordinary river rocks into colorful and decorative works of art. They can add rub-on transfers and create a series of unique themes for collectibles, enjoying the process as much as the end result. “I looked at different products a few years ago and I saw a big lack in instruction. We decided to go and put the best instruction; we go step by step. Children are very proud of what they realize ... it's very nice for the self-esteem,” president Georges Gareau of Bojeux told TDmonthly. Launch date: June 2007.