The toy accompanies the Bakugan television series, which debuted on February 24, 2008. The Bakugan characters pop open into battle-action figures and requires players to incorporate elements of skill and strategy adding to the excitement of the game. Launch date: February 2008.
— Three of 32 specialty retailers said in October 2008 they expect Bakugan Battle Brawlers to be a top holiday seller.
— "We've already been selling a lot of them and I think it's going to pick up," Owner Kerry Horn of Learning Express in Glen Ellyn, Ill., told TDmonthly. "They are going to be hard to get."
― Two of 49 retailers told TDmonthly in summer 2009 that Bakugan is their top-selling action figure.