The toy is modeled after Ruby, the rabbit from the book and animated television series “Max & Ruby.” Ruby measures 8” in length and wears her puffy sleeved purple shirt with her yellow dress. A Max beanie baby is also available.
— In late Spring 2011, two out of 15 retailers surveyed said that Beanie Babies were their best-selling plush. "We still sell Beanie Babies... there's such a large variety and they're still very low in price," Colette Shockley, owner of The Littlest Princess in Norcross, GA told TDmonthly. She sells 10-12 each month.