Kids can design and paint their own ceramic beads and create personalized bracelets, necklaces and keychains. The kit includes 16 square beads, 10 shaped beads, two large heart pendants, six ceramic paints, two brushes, two keychain accessories, glass seed beads, ball chains, elastic and easy instructions. This item is an Oppenheim Toy Portfolio Platinum Award winner.
—  “Any arts and craft kits by Alex sell really well,” Linda Angel, owner of Kidoodles Toys in Norman, Okla., told TDmonthly in April 2008.
— “Our best-selling craft kits are bead kits by Alex. …[We sell] at least three or four every day,” Gary Timmerding, manager of Johnny’s Toys in Covington, Ky., told TDmonthly in April 2008.
— Over one-fourth of the 50 retailers who spoke with TDmonthly in spring 2008 named Alex kits as  best-selling kits in their stores.