The World of Elves line from Schleich brings a fanciful air to the carefully detailed figurines that Schleich has been producing for many years. In the World of Elves, a great battle between good and evil is played out between the Sun elves and the Shadow elves.  The wolf-riding character Jaro adds to an extensive host of characters for children to collect and illustrate their own creative stories with. Launch date: Spring 2008.
—  “The Schleich Fairy line has done very well,” said Jackie Englehart, assistant manager at Great Rocky Mountain Toy Company in Bozeman, Mont.
—  “We sell a lot of Schleich,” said Wallace Harvey, buyer and manager at Three Cheeky Monkeys in Los Angeles, Calif., when TDmonthly asked about his best-selling collectible toys.
—  Margy Peine, owner of Tree House Toys in Cumberland, Md., said in August 2008 that she sells an average of 100 Schleich animals and knights per month.