Seventeen inches tall, Alexander the Trademark Bear is covered in rich, gray-tipped alpaca fiber. His jointed limbs move and his paws are padded with Belleseime Ultrasuede. He wears a medallion inscribed with the 1947 version of Steiff’s recognizable logo, and is the second in a series of bears commemorating different versions of the evolving logo.
— Michelle Smith, owner of Piccolo Mondo Toys in Portland, Ore., said in July 2009 that Steiff is one of her collectible mainstays. “We're considering doing a Steiff event to really let people know we have it.”
— Three of 49 retailers told TDmonthly in summer 2009 that Steiff plush is their top-selling collectible line.