The Discover Electronics Kit is designed to help users learn the basics of electronics and make their own projects. It contains the most common electronics components as well as a prototyping breadboard. Easy, full-color diagrams teach how to bring ideas to life, helping teenagers become smarter about the world around them. It offers a basic understanding of how things work and that knowledge is a great motivator in figuring out how to solve problems. Not overly simplified, it uses real parts and encourages creativity — not just following directions. "The kit takes you beyond the concept of turning on a light and guides you through the 'how' and the 'why' of electronics so you can get creative yourself," Victoria George, founder of Victoria George Public Relations, told TDmonthly. Launch date: October 2009.