Mad Libs combine language education, creative stimulation, and just plain silly fun. Each page asks for a list of words by part of speech, which are then plugged into strategic blanks in a short story on the page following. When distributed throughout the Mad Libs framework, a list of seemingly ordinary words becomes inventive and hilarious.
― Two of 39 retailers who participated in TDmonthly's March 2010 survey of top-selling travel toys said Mad Libs are their best.
— “We sell three Mad Libs a day,” Ava Allen, owner of Be Beep A Toy Store in Columbia, S.C., told TDmonthly in autumn 2010.
— In an April 2013 survey, two out of 12 retailers said that Mad Libs are one of their best-selling travel products.