The 24-count, beach-themed Sillybandz pack includes Message in a Bottle, Crabs, Palm Trees, Sail Boats, Surfers and Seashells. These bands are UV activated and change color under sunlight, and can be collected, worn, or traded with friends. Launch date: June 2010.
— Diane Gervais, manager of
Amato’s Toy & Hobby in Middletown, Conn., described Silly Bandz as “hotter than hot” in May 2010.
— Mike DiAndrea, manager of
Hardware Center Inc. in Paoli, Pa., told
TDmonthly in late spring 2010 that his store sells 1,500 Silly Bands monthly. Other retailers from the 13 of 43 that named the product as an overall best seller, cited sales of anywhere from dozens to hundreds of packs per month.
