Squishlanders are fun, 3/4" rubbery animals in a plastic capsule that can be found in more than 300,000 vending machines around the world.  The squishie characters were first introduced 4 years ago as Pet Friends, and more than 55 million of the little creatures have been sold since that time.  Each Sqwishlander comes with a code for access to a new kid-friendly virtual world, www.Sqwishland.com.
— Squishies pencil toppers were on the top-10 best-seller list at Totally Thomas Toy Depot in San Diego in July 2010. “They are the hottest trend in Southern California as of this spring,” President Cynthia Wyatt told TDmonthly. “’Regulars’ and ‘Rares’ — they collect them all!”