This plush item is based on the real life Boo, a Westminster Dog Show champion who has more than 3 million Facebook fans. Launch date: April 2012.
— In a May 2012 survey, Joe Berardoni, owner of
Pun's Toys in Bryn Mawr, Pa., told
TDmonthly that "Normally I would tell you a line of plush sells well rather than an item but this past month there has been a standout. We quickly sold out of a dozen of 'Boo' from Gund, the Westminster Dog Show winner. I have more on order."
— Greg Larson, owner of
Larson's Toys and Games in Columbus, Ohio, told
TDmonthly in a late Summer 2012 survey that Boo from Gund is one of their top-two bestselling novelty items.