Kids can launch Megatech's Firefly® to incredible heights with the included launcher. It spirals back to earth thanks to its uniquely designed fins. The high intensity LED allows kids launch it day or night. With this feature they'll never lose sight of it during flight.
— In a March 2012 survey, John Taylor, owner of O.P Taylor's in Brevard, N.C., told TDmonthly that he sold more than 2,000 Fireflies last year. He keeps them by the register as an impulse item, and on nights with a lot of foot traffic, he'll give one to a kid and ask them to play with it in front of the store a while.