At Toy Fair 2013, Dream International USA Inc. will be featuring one of the most well-known characters in Asia, Rilakkuma. Rilakkuma is a  combination of the Japanese pronunciation of relax and the Japanese word for bear is a Japanese character produced by San-X. During the show, Dream International at booth # 5673 will be showing various sizes and designs of Rilakkuma, Korilakkuma, and Kiiroitori plush.