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Toys In The News 6/26/2025

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Business Insider

Toy prices are finally rising — after being so low for so long. That inflation could be a good thing.

Inflation is finally coming for toys, which have been really cheap for a long time. This could mean parents finally buy fewer of them.

 

The Independent

Psychotherapist explains why people are obsessed with Labubu toys right now

Labubu toys, characterized as "ugly-cute" monster dolls, have become highly desirable keychains, particularly among women.

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People.com

Mattel to Debut New Collector Toys at Comic-Con 2025, Including a Very Lifelike John Cena Action Figure

Marvel is debuting new collector edition toys at Comic-Con 2025, including a very lifelike John Cena action figure.

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Time Extension

Jada Toys' Mega Man Wave 3 Is Finally Available To Pre-Order

The wave was first revealed back in 2023 - After a long wait, the third wave of Jada Toys' Mega 

 

HELLO!

Princess Lilibet spotted with 'gold dust' toy loved by her royal cousins

Princess Lilibet has the same taste in toys as her royal cousins, Prince George, Princess Charlotte and Prince Louis.

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Core77

The 2025 Core77 Design Awards Toys & Play Winners

This year's Toys & Play jury was led by Rafael Atijas the Founder and  

 

USA Today

Lil McDonald's Happy Meals let you take a little piece of McDonald's home

Lil McDonald's Happy Meals, available nationwide July 1, include tiny toy versions of a restaurant, delivery truck and food orders.

The Washington Post

Toys are getting pricier as tariffs kick in

Toy and game prices jumped by a record amount in May. The industry, which relies heavily on China, has been hit hard by new import taxes.

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The Conversation

Mattel and OpenAI have partnered up – here’s why parents should be concerned about AI in toys

What happens when your child's toy appears to care for them – but doesn't really? 

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