In preparation for the anticipated 2007 Transformers movie, this keychain transforms from robot to vehicle and features a classic Transformer character. Brawn, Windcharger and Cliffjumper are also available. “The play value of these products, in a licensed format and with a price point of under $5.00, gives them a lot of appeal to any retailer or consumer,” Jenn Devine of Basic Fun told TDmonthly. Launch date: January 2007.