Used for years in dental offices, Magi is a plush dragon designed to assist parents and children with the demonstration and practice of proper brushing and flossing techniques. The dragon features a mouthful of lifelike teeth and comes with a three-minute sand timer and four children’s toothbrushes that can be held by his bendable arms. “There is not another product on the market that addresses the childhood challenge of tooth brushing and proper care for a child’s teeth in a fun way! The Surgeon General reports that the number one chronic childhood disease is tooth decay,” Kathi James of Paragon International told TDmonthly. The product has won various awards: a 2007 iParenting Media Award, a 2007 iParenting Media "Hot" Award, a 2007 Teachers' Choice Award, and The National Parent Center Award in fall 2006. Launch date: December 2006.