With Magic Color Plaster Casting Kits, children just add water and the color magically appears. The reusable molds allow for more than one casting to be made, and little artists can finish the piece by decorating it with their favorite paints, glitter or colored markers. “The kids’ curiosity factor of watching the water [and] magically bring[ing] out the color of the plaster” makes this product unique and ideal for the specialty market, David Murray of Activa Products told TDmonthly. Launch date: February 2007.