Super-soft and oh so huggable, 16” Snugapuff is a unique, pillow-like plush pal with a satin back and fluffy front. The sweet and snuggly companion is available in five cuddly characters: purple elephant; cream-toned lamb; pink pig; blue puppy; and brown bear. “Snugapuff is unique because it is both a pillow and a plush companion. The front is made of our softest plush and the back is a satiny, touchable fabric that kids love,” said Shallu Chhabra, marketing and licensing manager for GUND. Launch date: January 2007.