Tamagotchi Connection is the world’s first and most popular virtual pet toy, and the V4 lets kids “live the Tamagotchi life 24/7.” Children can guide their Tamagotchi characters through life’s daily adventures by playing games, going to school, and choosing a fun career, such as rock star, fashion designer, scientist or doctor. V4 also offers fans the ability to continue visiting the interactive online world of Tamagotchi Town, where kids can shop at the mall and go to school and work. Launch date: January 2007.