Pulse-pounding racing highlights spotlight racecar driving’s top competitors, tracks and teams and is interspersed with extensive imagery of adorable kids decked out in NASCAR gear. "NASCAR Baby introduces kids to the sights, sounds, colors, shapes, numbers and superstars of NASCAR,” said Greg Scheinman, CEO and Creator of Team Baby Entertainment. The footage is tied together through the narration of Jay Leno and an engaging storyline by celebrated children’s author Jim Buckley. Launch date: January 2007.