Ever wonder what it’s like to transform into an awesome alien with super powers?  Well, now kids can with the new Deluxe Omnitrix role-play toy from the hit Cartoon Network series Ben 10.  Bigger and badder than ever, this toy is packed with power in the form of flashing lights, sound effects and an LCD game screen that tests kids’ ability to transform into the correct alien when attacked by the evil Vilgax.  Launch Date: July 2007.