This is the first-ever football with a patented Pressure Retention System, and is guaranteed to stay fully inflated 10 times longer than traditional footballs. The ball features a soft tack composite leather cover, SBR foam rubber backing and a proprietary DCW lacing system for superior grip and feel. “The Spalding NEVER FLAT Football’s Nitroflate technology is exclusive to Spalding,” Lynn Luczkowski of Spalding Media Relations told TDmonthly.