MEGATRON is finally free, and his might will make the Earth quake. He possesses advanced AUTOMORPH technology designed to enhance vehicle-to-robot conversion that activates final battle mode, which comes with all the requisite lights and sounds. Robot mode features a launching rocket claw that becomes a chain whip and arms that combine to create MEGATRON'S infamous and deadly fusion cannon. He also has CYBERTRON jet vehicle mode.
— "Transformers will probably be the big thing," said Michelle, manager for Whippersnappers in St. Simon’s Island, Ga., when discussing upcoming sales for the 2007 Christmas season.
— Gary, manager of Johnny's Toys in Covington, Ky., told TDmonthly that movies such as “Transformers” will have a big impact on holiday sales. "They are popular at the theater and lots of them will be out on DVD for the holidays. That is when the movie toys do really well,” he said.
— Five of 54 retailers, concentrated in the Southeast, believe the Transformers line will be popular for the holidays.