The kit allows kids to mold their own soap in a variety of fun shapes and colors right in the bathtub. Kids can use the pre-made mold lids or roll, press and shape their own soaps. Mold ‘N Play soap comes in an assortment of colors and scents that are non-toxic, won’t cause tearing and is safe for sensitive skin. Each kit includes three 2 oz. tubs of soap in red, blue and purple, one extruder, one roller and one fun-shaped mold. Launch date: Fall 2008.