Kids can build their favorite words over and over again with this fun pull-apart set that can be mixed and matched with other pull-apart WordFriends to create new words. "WordWorld, a new innovation in the literacy landscape, brings words to life through a patent-pending methodology that embeds words into the objects they represent. WordWorld toys help kids understand that letters form words and words have real meaning in their lives!" Rona Iny, marketing and outreach manager for WordWorld, told TDmonthly. This product received a 2008 Seal of Excellence Award from Creative Child Magazine. Launch date: 2008.