The WordWorld BARN comes with A to Z letter blocks and two buildable WordFriends. Kids can build and rebuild the farm scene as they learn new words and role-play with the engaging WordFriends. The playset includes a WordWorld DVD and a bucket for convenient storage. "WordWorld, a new innovation in the literacy landscape, brings words to life through a patent-pending methodology that embeds words into the objects they represent" said Rona Iny, marketing and outreach manager of WordWorld. "WordWorld toys help kids understand that letters form words and words have real meaning in their lives." This toy won a 2008 Creative Child Magazine Preferred Choice Award. Launch date: 2008.