Smiley Central Studio™ toys allow kids to show the world who they are, how they feel and who they want to be. The plush come in 7” and 3” doll assortments, with a removable key clip for attachment to bags, clothes and backpacks. Kids can create a virtual version of their character or mix and match parts to create an original smiley. Every purchase earns points toward unlocking more creative features online. Launch date: Fall 2009.