Each Body Dazzler is secured to a nylon lanyard with a safety break-away cord. Body Dazzlers come in a variety of shapes and colors and may be worn day or night as a necklace or used as a keychain. The product helps to increase safety by enhancing visibility in low-light conditions. Body Dazzlers can also be clipped to backpacks, bags or even attached as zipper pulls. Shapes include Alien, Skull, Whistle and Ballistics, and colors include Pink with red LED, Blue with blue LED, and Green with green LED. Launch date: July 2009.