The Bounce Back Ball is a game in itself. The user secures the nylon band around his wrist with the elastic strap, then tosses or throws the ball to activate the ultra-bright LEDs. He must prepare to catch the ball as it returns to his hand. The Bounce Back Ball is available in blue with impact-activated blue LEDs. “Try me” packaging feature allows customers to see the ball’s LED brightness and color before they buy. Launch date: July 2009.