The Riff-Rocker is a portable, personal USB guitar game that can be plugged in and played anytime, anywhere. The pocket-sized guitar functions like the widely popular, interactive guitar game but costs a fraction of the price. The Riff-Rocker is portable and designed to be easy to use. It requires a one-time, free software download. The software comes with an assortment of preprogrammed songs and allows players to import their own purchased music from the Web or their MP3player. The Riff-Rocker’s frets are used to play notes that appear on the computer screen. Players earn points by hitting the notes, and additional points are awarded when the fret keys are held down for long notes. It includes easy, medium and hard levels of play, as well as a multiplayer option. "The Riff-Rocker was designed as an inexpensive gaming alternative to all the accessories, games and consoles required to play other musical video games," Karlie,in marketing at Buztronics, told TDmonthly. Launch date: 2009.