The company's longtime sweetheart, the Press 'n Dress Doll & Outfit Collection, is available in an embroiderable carry case for personalization. Developed from the concept of paper dolls, each interchangeable cloth outfit has secure Velcro® backing so kids can just “press to dress.” The product is tested and certified safe for all ages, and is designed to develop role playing and social skills. "Press ‘n Dress is absolutely perfect for the little girls who have not yet developed the small motor skills to dress and undress a traditional doll," May Grant, director of communications for Pockets of Learning, told TDmonthly. Press 'n Dress has received the following awards: Dr. Toy Best Vacation Toy in 2000; National Parenting Publications (NAPPA) Honors Award Winner in 2002; and a TDmonthly Top Toy award in 2008. Launch date: June 2009.