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AVRG: $29.95 Age Range: 2 to 12Launch Date: October 2009Gender: Boys And Girls
Santa's biggest secret is revealed in The Elf on the Shelf: A Christmas Tradition gift set, with a North Pole pixie-elf (available with light skin or dark skin and dark eyes, as pictured), a hardbound children's book and a keepsake box. Launch date: October 15, 2009.
— Owner Diana Nelson of Kazoo & Co. in Denver told TDmonthly in fall 2009 that her store sells about 36 Elf on the Shelf sets per month.
ToyDirectory Product ID#: 23993 (added 6/3/2009)
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