Eco-Snoopers plush products are designed to be cute and quirky, and carry back-stories that invite children to use their imagination. Eco-Snoopers products prime a child’s natural curiosity into areas that deal with the environment and in preserving the earth's natural resources, in a fun and creative manner. The backpack comes in five different characters, with more slated for release into 2010. Launch date: May 2009.