A multi-dimensional play toy, this cuddly plush also has an online personality unlocked by its unique code — the passport to the Webkinz website.  After purchasing the stuffed animal, a bright eyed Arctic fox with snow-white fur and a big bushy tail, kids can interact with their new friend online on a website specifically designed with their safety and interests in mind. Each animal comes with special items and favorite foods: the Arctic fox loves Winter Snow Crepes and exercises on its very own Frozen Tundra Treadmill.
―  “Webkinz continues to do well,” said Robin Ellerman, owner of Trains-N-Toys in North Canton, Ohio., in summer 2009.
―  “Webkinz, by Ganz. We sell a lot of those,” Jacque Flagg, owner of Jacque's Inc in Bryan, Texas, told TDmonthly in June 2009 when asked about best-selling girl gifts.