Crayola Color Stories are interactive coloring activities that tell the stories of Jerome, Pedro, Sadie and others from the Undersea Adventures world. Kids progress through the story by coloring on their pages along with the characters on the screen, learning as they go. Activities are randomized so that kids can play Crayola Color Stories again and again. "Interactive DVD story and coloring activities keep children engaged and entertained while they learn," Anita Lavine, director of public relations for Screenlife, told TDmonthly. This product received a 2009 iParenting Media Award and a 2009 Creative Child Award. Launch date: June 2009.