The grow-and-go design of the BuckleyMobile extends the life of the purchase with a multi-stage product created to delight newborns and continue to engage them as toddlers. By integrating the BuckleyBoo Click Buddies into the product design, the mobile comes with four individual rattles/finger puppets that can be clipped onto any stroller, highchair or car seat so baby can take them on the go. The wind-up mobile plays Brahms' Lullaby, and the removable Click Buddies, which each have an internal rattle, buckle into the cloud canopy. Launch date: September 2009.