Peace teaches about "Peaceful Smarts." Peace's acronym is W-O-R-L-D: Work together, Open your mind and heart, Remember we are all equal, Deliver this message of PEACE. Shoulder Buddies are unique to their Feather color, so no two are alike. They come with a collectible Shoulder Buddies Coin and a Backpack clip. Shoulder Buddies are not recommended for children under 4 years of age. Jeaneen Muller, Managing Partner of Shoulder Fun USA, told TDmonthly, "Shoulder Buddies can be worn on the shoulder, and are a collectible, educational accessory." Launch date: Dec. 2009.