Kimochis are small pillows with a feeling (happy, sad, silly, brave) printed on one side and a corresponding facial expression on the other. Each Kimochis plush character comes with a set of three feelings and a how-to Kimochis Feel Guide. The characters — Clover, Cat, Huggtopus, Cloud, Bella Rose, Bug and Lovey Dove — have a special pocket where kids can store their "Kimochis" or feelings. Using the characters and their Kimochis, kids can get in touch with their emotions through puppetry and play. “Getting back to the basics by playing and communicating with Kimochis™ is a simple, yet powerful way to teach children how to: be aware of feelings, choose how to communicate in emotional moments, and redo mistakes. Children will be drawn to the fun, adorable, accessible characters. Parents will be drawn to the high-quality craftsmanship and the valuable educational content," Susan Schroeder, director of marketing and communications for Plushy Feely Corp., told TDmonthly.
Awards: 2009 Creative Child Magazine Seal of Excellence; Best Vacation Products by Dr. Toy; Kaboose.com's Top 13 Amazing Toys for Preschoolers; TDmonthly Top Toy Award, June 2011
— Why it won: The latest line of Kimochis are cuter than ever and just as good at helping children articulate some of their more troubling emotions. Bella Rose is pretty and soft and works just as well as a traditional stuffed animal as she does as a teaching tool.