Imagination Generation sings fun songs that build imagination and creativity in children. Developed by award-winning composer and performer David Kisor, the songs from this album are designed to help young children realize that the mind is both a toy and a tool. "The music from this album is based on the latest research from the field of Positive Psychology. In these songs, we strive to achieve three creative thinking skills. First, we want to increase the fluency of children’s associations. That is, we want to increase the sheer number of associations they can generate to any given situation or stimulus. Secondly, we want to increase the originality of these associations. We want children to generate associations that typically children would not think of. And finally, we want to increase the adaptability of these associations. We want these associations to lead directly to creative solutions to both every day problems, what we call ingenuity; as well as visions of true artistic masterpieces. Music is a natural vehicle for promoting imagination and creativity in young children. The combination of lyrics and music in self-talk, experiential and story songs provide unique strategies for building the creative mind," Emily Sandul, director of sales & marketing for Growing Sound, told TDmonthly. Launch date: September 2010.