Sunny BeadZ Jewelry features color-changing beads that are white indoors and instantly change to color in the sun, the stronger the UV rays the brighter the color. Skin cancer rates are skyrocketing, (1 in 5 Americans diagnosed annually). Often some of the worst sun damage occurs on cloudy summer days when the UV rays are just as strong but the temperature is cool, but Sunny BeadZ alerts the wearer to the strength of the rays. Sunny BeadZ Necklaces, bracelets and key-rings featuring both permanent-color beads & charms as well as UV beads, and all are made in the USA. Launch date: 2011.