Pawparazzi Pet Personality Sets are the newest addition to the Pawparazzi line. 6 new 'mini' Personality Sets offer kids their Pawparazzi pet fix at a retail price of only $9.99. Each set includes a plush pet, clothing accessory, sticker, and trading card with fun facts about the famous pet. "Kids become engaged in the fantasy world built around Pawparazzi. Every pet has a personality that is enhanced through the product accessories and offerings and online at PlanetPawparazzi.com," Susan DeCoste, marketing coordinator at Noodle Head,Inc., told TDmonthly. Launch date: September 2011.