Their flagship product features sports-themed figures that are intended for imaginative play rather than collecting. Every box includes 26 two-inch plastic Football Players (enough to play two opposing teams), one referee, a field made from washable felt, and goal posts. The enclosed booklet describes the rules of the game and basic formations. This product won the Oppenheim Toy Portfolio Gold Seal Award in 2003.

— Jamie Burdette, owner of LB Toys in Media, Pa., reported sales of 30 Football Guys sets per week in late November 2009.