The O3 kids backpacks boast a blend of creativity, functionality and style. All kids backpacks feature a main compartment that is large enough to fit school supplies, including a standard size school folder. Kids can also stay organized with the inner organizer pockets. And because kids already have enough to carry to school, the front pocket is a lunch cooler so they don't have to carry an extra lunch tote. Because we know how important a comfortable backpack is, the straps and back feature padded mesh support for a much more comfortable experience. Launch date: July 2011.