With the addition of a rotatable camera that can also take video, children can capture memories of their friends and themselves. With hundreds of apps to download, children will have so much fun they won't realize they are learning. Combines photo/video camera, interactive animated eBooks, creative activities, tilt sensor learning games and a rich collection of application. Teaches essential skills in reading, logic and creativity. Parents can also track their child's progress on a variety of educational milestones and lessons. Launch date: 2012.