| Category: | Videos & DVDs |
DIC Entertainment reintroduced Strawberry Shortcake in the first quarter of 2003. Bandai is producing the toys, whereas the related DVDs are being produced in conjunction with 20th Century Fox Home Entertainment. DVD samplers have been placed in Strawberry Shortcake merchandise as a cross-selling strategy — something that DIC is repeating with its new Trollz brand. Featuring more than 400 licensees worldwide, DIC’s Nancy Fowler reports that the brand already had strong brand equity before the relaunch. Strawberry Shortcake’s newest release is Moonlight Mysteries, coming this fall.
| Featured in: | Jumping Off the Toy Shelf and Into the Movies (6/1/2005) |
ToyDirectory Product ID#: 3543 (added 5/11/2005)
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